is a dynamic mentoring opportunity on personal branding offered by Dennis Kennedy. Personal branding is the concept of marketing yourself as a brand. Popular companies like Nike, Coca-Cola, and Ford all market themselves as brands to the point where people need only mention the name or see the logo and know instantly what the product is and, more importantly, what the product means to them; integrity, quality, taste, or on the negative side, poor quality, poor customer service, etc. Personal branding seeks to develop a brand called You, one in which the mere mention of your name will invoke in the minds of others a set of qualities. In an age of quick information and limited employment, you will want to stand out from the herd and be seen by employers. CreatingYourSignificance™ can do this for you.